{"title":"Aiayu | Denmark","description":"\u003cp\u003eFounded in Copenhagen in 2005 by Maria Høgh Heilmann, Aiayu creates lasting wardrobe essentials and home textiles through a materials-first approach. Natural fibres, skilled craftsmanship and responsible production guide collections designed to transcend seasons.\u003c\/p\u003e","products":[{"product_id":"lulu-shorts-epure","title":"Lulu Shorts Epure","description":"\u003cp\u003e A pair of casual shorts made from soft, undyed organic cotton, woven with contrast-coloured stripes. The shorts are designed in an oversized fit with an elegant, flared effect and a wide, elastic waistband.\u003c\/p\u003e\n\u003cp\u003e100% GOTS-certified organic cotton - India - The cotton is from regenerative agriculture under Chetna; a non-profit program that helps improve cotton farmers livelihood and earn better income through regenerative agriculture. Chetna practices agroecological farming, which goes ‘beyond organic’ to improve local ecosystems and biodiversity. This product is GOTS-certified, locally sourced \u0026amp; refined in India on a solar run \u0026amp; BSCI-certified facility, ensuring a high level of social responsibility and environmental management.Colours starting with 'pure' are all-natural and refined without the use of chemicals – offered exactly as nature made them with every shade difference and perfect imperfection that this entails.\u003c\/p\u003e\n\u003cp\u003e100 % regenerative organic cotton\u003c\/p\u003e","brand":"aiayu","offers":[{"title":"S","offer_id":53784263065947,"sku":null,"price":100.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":53784263098715,"sku":null,"price":100.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":53784263131483,"sku":null,"price":100.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/4322\/2875\/files\/9_e8edac82-ed33-4145-90c5-be520d6df089.jpg?v=1786713005"},{"product_id":"kanika-sweater-ecru","title":"Kanika Sweater - Ecru","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eA lightweight polo-inspired knit crafted from breathable European linen. Designed with a relaxed silhouette, horn button fastening and finely ribbed trims, the Kanika Sweater offers an effortless balance of comfort and understated elegance. The naturally textured linen lends a soft, slightly sheer finish that is ideal for layering throughout the warmer months.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% European linen\u003c\/li\u003e\n\u003cli\u003eRelaxed fit\u003c\/li\u003e\n\u003cli\u003eHorn button fastening\u003c\/li\u003e\n\u003cli\u003eRibbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eMade in Nepal\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"aiayu","offers":[{"title":"S","offer_id":53886983078235,"sku":null,"price":225.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":53886983111003,"sku":null,"price":225.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":53886983143771,"sku":null,"price":225.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/4322\/2875\/files\/Kanika1.jpg?v=1787748182"},{"product_id":"jay-coat-waxed-organic-cotton-oilskin-navy","title":"Jay Coat – Waxed Organic Cotton (Oilskin) Navy","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eA relaxed workwear-inspired coat crafted from organic waxed cotton [oilskin]. 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